- Facilitated two-day proprietary Brand Discovery Workshop
- Uncovered vision and brand differentiators
- Took differentiating points, connecting them to strategic goals and cascaded goals
- Created internal people strategies and external marketing strategies
With Jennifer Holland’s leadership, in-depth knowledge and facilitation style, the FSBDC at UNF has made giant strides in clarifying our ‘why.’ In just a short day and a half, the entire staff reached consensus on our Unique Value Propositions, our Brand Essence Statement and our goals, both short-term and long-term.
Clarifying our brand and beginning to build brand value are critical steps for the FSBDC. Jennifer used interactive exercises, encouragement, creative motivation, and expert suggestions to help us achieve this state.
How fortunate Northeast Florida is to have one of only 31 Certified Brand Strategists in the U.S. headquartered here.
My team, a group with high expectations, consistently ranked Jennifer’s presentation and brand strategy retreat as one of the best ever. I have recommended Jennifer to several other organizations on whose boards I serve, and any work she has provided has been extremely well received. Jennifer knows branding and can help any business or group make sure their strategies are aligned. The results are incredible.
Director, FSBDC at the University of North Florida