eSnacko.com had a strong niche and promising business model, but needed a clearer, more ownable brand foundation to scale.

• Conducted brand discovery to uncover the company’s true distinction
• Developed unique value propositions, a brand essence statement and a brand franchise statement
• Identified the need for a more ownable and scalable brand name
• Used research and focus groups with military aviation familiarity to test naming direction
• Helped bring Aviator Gear to life as a stronger brand platform for growth

“Our Aviator Gear brand identity was born with Holland. We were able to identify what makes us unique as a company, and the specific value that we provide to our customers. The investment we made in our brand identity has helped us more than double our revenue in four years. The strength of our brand has also improved our customer loyalty and increased their lifetime value. Hiring Jennifer Holland as our brand strategist was the best ROI decision that we have made in our 10 years in business.”