PSS needed to turn extensive research into a brand position the market could understand and respond to.

• Invited to compete with other agencies on positioning direction
• Interpreted large volumes of research to identify the strongest strategic message
• Developed the positioning that rose above competing recommendations
• Translated complex findings into a clearer, more compelling market story
• Helped the market understand the company’s value more quickly and clearly

“They combine the strategic and the tactical, helping clients cut through the clutter and get to the strongest core message possible. The company attributes approximately $200 million in sales growth within two years to the final positioning and work done.”