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A brand has only one need—to grow.

A brand has only one need—to grow.

Jennifer Holland September 17, 2021 Blog Brand Building Branducation Online Branding

Of course, it must grow while maintaining its reputation and profits. When brand extensions, product lines and new products are developed, strategic questions arise on how we manage these valuable brand assets. The answers have an effect on value creation and brand capital. This is… Read more >

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Give them something to talk about: Customer experiences surpass customer service.

Give them something to talk about: Customer experiences surpass customer service.

Jennifer Holland July 12, 2021 Blog Brand Building Branducation Online Branding People

Over the years I’ve heard from many clients how great their customer service is. Yet, many of them have no protocol that enables the employee to handle a customer issue on the spot. Why not give the employee authority to make decisions below a certain… Read more >

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The New Year Isn’t New, After All.

The New Year Isn’t New, After All.

Jennifer Holland January 14, 2019 Blog Brand Building Branducation Holland Press Online Branding

While the times may change, your reason for branding won’t. By Jennifer Holland, Certified Brand Strategist, Holland People+Brands Sure, the way the marketplace works today is very different from the way it did even just a few years ago. For example, remember when companies spent… Read more >

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Let Me Tell You a “Story”

Let Me Tell You a “Story”

Jennifer Holland December 11, 2018 Blog Brand Building Branducation Online Branding

Six Words to Breathe Life into Your Brand Communications By Jennifer Holland, Certified Brand Strategist, Holland People+Brands The Promised Land of all brand communications is potential customers’ minds. In their minds is where your brand lives. It’s where your brand is judged, believed, ignored, desired,… Read more >

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When It Comes to Branding,  Quitters Always Win.

When It Comes to Branding, Quitters Always Win.

Jennifer Holland November 9, 2018 Blog Brand Building Branducation

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands You have a business, and you have a product or service to sell. That’s good news. But I’ve got bad news for you, too:  The marketplace doesn’t care. Yes, your product or service is very important to… Read more >

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What Frequent Flyers Know About Branding That Others Don’t

What Frequent Flyers Know About Branding That Others Don’t

Jennifer Holland August 21, 2018 Blog Brand Building Branducation

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands While at the airport the other day, I saw some of the best examples of good branding. No, it wasn’t in all the airport banners, advertisements, and point-of-purchase displays (most of which were bad examples, actually.) It… Read more >

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I’ve Avoided Naming Names in This Article to Protect the “Brand Guilty.”

I’ve Avoided Naming Names in This Article to Protect the “Brand Guilty.”

Jennifer Holland July 9, 2018 Blog Brand Building Branducation People

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands First, let me apologize. If you’re reading this, and it seems like I am talking about you, I’m sorry. I don’t want to embarrass you. But, you know who you are. I was at an open house… Read more >

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When Thinking Brand: Cheap is Not Always Bad, and Luxurious is Not Always Good

When Thinking Brand: Cheap is Not Always Bad, and Luxurious is Not Always Good

Jennifer Holland June 11, 2018 Blog Brand Building Branducation Online Branding

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands Some people scoff and snicker at this brand point, but they are wrong. In my Build Your Brand workshops, I often compare and contrast famous brands, such as Super 8 and The Ritz Carlton. I’ll ask what… Read more >

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Let’s Create a Real, Live, Thinking, Feeling, Breathing, Living Customer

Let’s Create a Real, Live, Thinking, Feeling, Breathing, Living Customer

Jennifer Holland May 7, 2018 Blog Brand Building People

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands I hope you answered all the provocative questions I asked you last month about your business and your values. If not, go here before you move forward with this article about creating your perfect customer. Now, let’s… Read more >

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What If Everything You’ve Been Told About Putting Your Customer First is Wrong?

What If Everything You’ve Been Told About Putting Your Customer First is Wrong?

Jennifer Holland April 16, 2018 Blog Brand Building Branducation People

By Jennifer Holland, Certified Brand Strategist, Holland People+Brands Last month, I talked with you about the right answer to a question almost everyone gets wrong. If you missed it, you can see it here. This month, as promised, let’s discover the who, what, why and how… Read more >

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About Holland People+Brands

We are internationally recognized brand engagement consultants and the only agency that combines brand-building, strategic marketing and human resource performance management in a holistic process ensuring your company delivers ONE POWERFUL BRAND MESSAGE across every touchpoint of both customer and employee engagement. Learn more here!

Recent Posts

  • A brand has only one need—to grow.
  • Give them something to talk about: Customer experiences surpass customer service.
  • The New Year Isn’t New, After All.
  • Let Me Tell You a “Story”
  • When It Comes to Branding, Quitters Always Win.
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