- Owners Pete and Alison attended a public Build Your Brand Workshop
- Facilitated proprietary Brand Discovery Workshop to uncover brand
- Developed brand statements and positioning line, used to pitch company to CNBC The Profit’s Marcus Lemonis
- Marcus Lemonis repeated those brand statements and the positioning line when deciding to invest in the business
I have worked with Holland for over a decade. When Sweet Pete’s was selected to appear on CNBC’s The Profit, Jennifer Holland was our first call. She aligned all our materials beautifully so that our appearance on the show was a success.
They also created branding materials for Peterbrooke Chocolatier and developed our franchise materials that helped sell 25 stores
in 16 months.
Most businesses fail to grasp the importance of branding and do not realize, like it or not, we are communicating with our customers with every decision we make and every person we hire. And, the message may not be what we think it is. Working with Holland will give you a distinct edge over your competitors.
Owner, Sweet Pete’s